As Cameroon prepares to assert itself as a strategic leader on the African continent by 2050, as envisioned in Power 237 by Dr. Guy Gweth, language emerges as a subtle yet potent lever of national power. Among urban youth, Camfranglais — a hybrid blend of Cameroonian French, English, Pidgin, and indigenous languages — functions not merely as a means of communication but as a tool for social cohesion, identity formation, and cultural influence.

Chapter 26 of Power 237 highlights the strategic role of culture in national power, and Camfranglais exemplifies this principle by transforming linguistic diversity into a resource that strengthens Cameroon’s social fabric.

Camfranglais first appeared in the mid-1970s after the reunification of French and British Cameroon, gaining prominence in markets, schools, sports arenas, and urban streets. Its adoption accelerated in the late 1990s through the rise of urban Cameroonian artists who performed in the vernacular. Music, literature, and social media have since amplified its reach, projecting a modern, urban Cameroonian identity both domestically and internationally. As Chapter 14 emphasizes, Cameroon’s bilingual and multicultural character can be leveraged strategically, and Camfranglais embodies this asset by enabling seamless communication across Anglophone, Francophone, and indigenous linguistic communities.

Comparatively, Nigerian Pidgin English illustrates the soft power potential of urban vernaculars. Words such as wahala (trouble), Oga (boss), pikin (child), abi (right?), and jollof (staple dish) have traveled globally through music, movies, and diaspora networks, enhancing Nigeria’s cultural influence and even entering the Oxford English Dictionary. Camfranglais, while largely local, similarly reflects creativity, identity, and cultural hybridity. Words like Tu go où? (“Where are you going?”), Je vais te see tomorrow (“I will see you tomorrow”), J’ai buy le wé ci au bateau (“I bought this at the market”), Il est sorti nayo nayo (“He went out very slowly”), and Le mbom ci est trop chiche (“This boy is stingy”) illustrate how Cameroonian speakers blend multiple linguistic sources to communicate efficiently and expressively.

Chapter 6 of Power 237 underscores the importance of collective intelligence and informational asymmetry in national power. Camfranglais fosters such asymmetries: its speakers navigate complex linguistic contexts, code-switch fluidly, and communicate in ways inaccessible to outsiders. Proficiency in Camfranglais positions individuals advantageously within urban networks, commerce, and creative industries, demonstrating how linguistic mastery can translate into social, cultural, and economic leverage.

Ultimately, Camfranglais is not merely a youth-driven cultural phenomenon; it constitutes an endogenous lever of power. By nurturing its use, Cameroon strengthens social cohesion, projects cultural influence, and cultivates a generation capable of operating strategically across domestic and international spheres. As Power 237 reminds readers, national power extends beyond economic or military strength to encompass culture, cognition, and identity. Camfranglais exemplifies this principle: a language born of necessity and creativity, now driving influence, unity, and Cameroon’s emerging prominence in Africa.

Sharon Emade, Power 237 

Puissance237: Toghu fabric, a vibrant and handwoven textile, emerges as a powerful symbol of national identity and cultural pride. Recognized by Puissance237, an initiative of the African Centre for Competitive Intelligence (ACCI) aimed at strengthening Cameroon’s regional power strategy, Toghu has the potential to elevate Cameroon’s status in Central Africa by 2035.

Rooted in the traditions of Cameroon’s Northwest region, particularly among the Bamenda people, Toghu is characterized by its intricate patterns and bright colors. Traditionally worn during significant ceremonies, Toghu symbolizes pride and cultural heritage, with its unique designs reflecting local stories, beliefs, and social status. In an era of globalization, preserving and promoting such traditional textiles becomes essential for maintaining cultural identity.

Showcasing Toghu on International Platforms

By promoting Toghu fabric at international fashion shows, cultural festivals, and diplomatic events, Cameroon can assert its cultural identity and showcase its rich heritage. The global fashion industry is increasingly favoring sustainable and ethically sourced materials, making Toghu an attractive option. Investing in local artisans and promoting fair trade practices can create jobs and ensure that profits benefit local communities.

Collaborations with international fashion designers who incorporate Toghu into their collections can enhance both the visibility of the fabric and Cameroonian culture. Notably, The Black Panther actress Lupita Nyong’o’s appearance in a KibonenNY outfit featuring Toghu embroidery during her appearance on “Good Morning America” highlights the fabric’s potential to gain global recognition.

Cultural Diplomacy: Building Bridges through Fashion

Soft power relies heavily on culture as a means of influence. By positioning Toghu fabric as a symbol of Cameroonian identity on global platforms, the country can foster goodwill and strengthen diplomatic ties. Initiatives such as “Toghu Days” or exhibitions showcasing the history and craftsmanship behind this textile can serve as avenues for cultural dialogue.

Regional Integration through Shared Heritage

Cameroon’s geographical position makes it a natural hub for regional integration within Central Africa. By promoting Toghu not just as a national treasure but as part of a broader Central African textile heritage, Cameroon can foster unity among neighboring countries with similar traditions. Collaborative projects involving artisans from various nations can lead to cross-cultural exchanges, enriching each country’s textile practices and strengthening regional ties. Such initiatives can promote peace and create economic opportunities through shared markets.

Education and Capacity Building

To fully harness the potential of Toghu fabric as a soft power tool by 2035, investment in education is crucial. Training programs focused on weaving techniques, design innovation, marketing strategies, and business management will empower local artisans to thrive in both domestic and international markets.

In conclusion, Toghu fabric presents a unique opportunity for Cameroon to enhance its regional influence and cultural identity. By promoting this vibrant textile on global platforms, investing in local artisans, and fostering collaboration within Central Africa, Cameroon can position itself as a leader in cultural diplomacy. As the world becomes increasingly interconnected, Toghu could serve as the thread that weaves together Cameroon’s cultural narrative and its aspirations for regional prominence by 2035.

The Puissance237 team 

Puissance237: As the world increasingly acknowledges culture’s role in international relations, Puissance237 has identified Cameroon’s Afro-bikossa music as a powerful tool for soft power. Puissance237, an initiative of the African Centre for Competitive Intelligence (ACCI) aimed at building a regional power strategy for Cameroon under the leadership of Dr. Guy Gweth, believes that this vibrant genre, deeply rooted in Cameroonian heritage, not only enhances regional influence but also positions Cameroon as a player in the global music scene.

The Birth of Afro-bikossa

Afro-bikossa is a dynamic genre that blends traditional rhythms like Assiko, Makossa and Bikutsi with contemporary styles such as hip-hop and R&B. Created by Cameroonian producer Phil Bill, it fuses diverse musical elements, resulting in a sound that resonates both locally and globally.

Afro-bikossa as a Soft Power Tool

1. Cultural Diplomacy: Music transcends boundaries, and Afro-bikossa can serve as a bridge between Cameroon and the world. By promoting this genre through festivals and cultural exchanges, Cameroon can enhance its visibility and assert itself as a leader in African culture.
2. Boosting Regional Influence: Through its strategy, Puissance237, Cameroon aims to be a regional power by 2035. Afro-bikossa can unite Central Africa, fostering cultural cohesion and pride, while positioning Cameroon as a cultural hub through music festivals.
3. Global Branding: Afro-bikossa’s unique sound can help establish a distinct musical identity for Cameroon. By investing in streaming platforms and international collaborations, Cameroon can carve out its niche in the global music industry.

Economic and Strategic Benefits

1. Job Creation: The global music industry, valued at over $25 billion, presents opportunities for job creation in music and tourism, empowering local artists and attracting international investments.
2. Tourism Boost: Music-driven tourism can enhance Cameroon’s appeal, similar to successful festivals worldwide, driving cultural tourism and interest in Cameroon’s broader offerings.
3. Youth Empowerment: Supporting Afro-bikossa can engage Cameroon’s youth in cultural production, reducing unemployment and fostering national pride.

To fully harness Afro-bikossa’s potential, Cameroon must invest in infrastructure, global promotion, supportive policies, and training programs for artists. By learning from countries like Nigeria which has become synonymous with the global rise of Afrobeat or South Korea which turned K-Pop into a $5 billion industry through a deliberate government-led strategy coupled with private investment, Cameroon can elevate Afro-bikossa as a cornerstone of its soft power strategy, amplifying its global influence and cultural identity. In an era where culture shapes perceptions, Afro-bikossa could be the sound that unites and showcases Cameroon to the world.

The Puissance237 team 

Chantal Nchako is an award-winning actress and director from Cameroon, making waves in the American film industry with her dynamic performances and trailblazing spirit.

Born and raised in Douala, Cameroon, her multicultural heritage profoundly shapes her work as a performer, humanitarian, and entrepreneur. Chantal’s academic journey took her from Cameroon to the United States, where she earned a BFA from Howard University and an MFA from the University of Southern California (USC). Notably, she was the inaugural recipient of the USC Robert Plumleigh Scholarship in the Dramatic Arts, setting the stage for her future successes.

Her breakthrough came with her leading role in the SXSW Grand Jury Prize-winning short film “Beast,” where she captivated audiences and earned the Best Actress award at the Queen Palm International Film Festival. Chantal’s talent has also been showcased in the series “Diarra From Detroit” on BET+, and she is set to star alongside the legendary Eddie Murphy in the highly anticipated Netflix film “Beverly Hills Cop: Axel F.” In this role, she plays a comedic parking enforcement officer, demonstrating her unique ability to blend drama with humor.

Beyond acting, Chantal is the founder and designer of Choobiz, a luxury, handcrafted vegan footwear line made in Italy. Launched during the pandemic, Choobiz reflects her commitment to sustainability and exclusivity, further highlighting her multifaceted career. Fluent in English, Italian, and French, Chantal divides her time between Italy and the U.S. She also serves as a resident faculty member at the Silva Arte e Danza musical theatre academy in Siracusa, Sicily.

Chantal Nchako’s journey exemplifies the rich tapestry of her Cameroonian roots, showcasing how her diverse background informs her artistic expression and entrepreneurial endeavors. As she continues to break barriers in the film industry, Chantal is not only a role model for aspiring actors but also a testament to the power of perseverance and cultural heritage in shaping one’s path.

Chantal Nchako’s ascent in the American film industry is a remarkable story of talent, resilience, and cultural pride. Her ability to navigate different artistic realms—from acting to entrepreneurship—underscores her commitment to making a meaningful impact. For #Puissance237 Chantal represents a new generation of artists who celebrate their heritage while influencing global narratives of Cameroon and the African continent.

The Editorial Team

Salifou Lindou’s path to becoming a celebrated Cameroonian artist is a remarkable tale of self-discovery, resourcefulness, and unwavering dedication to his craft which captivated the attention of #Puissance237.

Born in 1965 in Foumban, Cameroon, Lindou’s artistic spark ignited early, with him creating portraits at the tender age of 13. However, his artistic journey wouldn’t be a traditional one.

Moving to Douala at 18, financial constraints forced Lindou to get creative. Unable to afford imported paints, he ingeniously turned to the red soil of his hometown, mixing it with binders to create his own artistic medium. This resourcefulness became a hallmark of his early career, showcasing his ability to overcome limitations and fuel his artistic fire.

Lindou’s artistic vision extended beyond the canvas. Recognizing the need for a vibrant art scene in Douala, he co-founded Cercle Kapsiki in 1989. This artist collective played a pivotal role in shaping the city’s cultural landscape by organizing exhibitions and film screenings. A landmark solo exhibition at Doual’art, a pioneering cultural space in Douala, in 1995 cemented Lindou’s reputation as a rising star in the Cameroonian art scene.

His achievements transcended national borders. Lindou’s works found a home in museums across Cameroon, France, and Denmark. In 2022, he reached a significant milestone by representing Cameroon at the prestigious Venice Biennale, a testament to his international recognition.

Lindou’s journey isn’t just about artistic accolades. It’s about his unwavering commitment to using art as a tool for social commentary. His recurring motif of striped-suit-clad figures stems from his childhood observations of Cameroonian politicians, a powerful critique of their detachment from the public.

Today, Salifou Lindou stands as a leading figure in Cameroon’s contemporary art movement. His journey, from the red earth of Foumban to the global stage, is an inspiring testament to the power of artistic vision and unwavering dedication.

The editorial team

Born on May 1, 1950, in Bondé, Cameroon, Werewere-Liking Gnepo is a talented multidisciplinary artist. Since 1978, she has been living in Côte d’Ivoire, where she has built an incredible artistic career, according to #Puissance237.

As a great writer, Werewere-Liking Gnepo has published nearly thirty titles, exploring different genres such as novels, plays, tales, essays, art books, and poetry. Her writing is deeply rooted in African culture, and she addresses themes such as identity, tradition, and the human condition with great finesse.

A renowned painter, Werewere-Liking Gnepo began her career in 1968 and has participated in numerous exhibitions around the world. Her artistic work reflects her unique vision of the world and society, blending traditional and contemporary elements in vibrant and expressive compositions.

Werewere-Liking Gnepo is also a playwright, an innovative puppeteer, and a recognized director. She has created numerous large-scale total theater productions, often referred to as African operas, which have been presented on world tours. Her talent for blending different artistic media and disciplines creates unique and powerful theatrical experiences.

As a researcher in traditional pedagogical techniques at the University of Abidjan (ILENA) from 1979 to 1985, Werewere-Liking Gnepo played a crucial role in the revolution of ritual theater. She also initiated the Ki-Yi Mbock Artistic Group and developed a training system inspired by African initiations, thus helping hundreds of disadvantaged youth reintegrate into society advantageously as leaders. Her remarkable work earned her the “City Hero” Award from Prince Claus in 2000.

Werewere-Liking Gnepo’s achievements have been recognized on numerous occasions. She has won several prestigious awards, such as the Arletty Prize from France, the René Praile Prize from Belgium, and the Fonlon Nichols Prize from the University of Alberta in Canada. She has also been appointed Knight of the French Arts and Letters and Commander of the National Order of Merit of Côte d’Ivoire. As a member of the High Council of the Francophonie from 1997 to 2003, she actively contributed to the promotion of the French language and cultural diversity.

Today, Werewere-Liking Gnepo is a permanent member of the Academy of Sciences, Arts, and Cultures of Africa and African Diasporas in Côte d’Ivoire. For #Puissance237, her artistic legacy and commitment to culture and youth continue to inspire and leave a mark on the African artistic landscape and beyond.

The Editorial team